Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds:

Today’s Top Headlines:

Unilever Pushes Publishers For Third-Party Ad Verification

Unilever is calling for more transparency around privacy and measurement practices as part of its larger effort with the World Federation of Advertisers. According to The Drum, it is pushing publishers across the globe to work with independent third-party ad verification companies. This move is part of an effort to understand reach and frequency across screens so that they do not bombard consumers with the same ad.

Firework Launched In India

Social video app, Firework, has launched in India. Taking on the likes of TikTok and Vigo Video, Firework will allow users to create 30-second videos in both horizontal and vertical formats, taken in one shot from their smartphone.

YES Bank Appoints Jasneet Bachal as CMO

YES Bank has appointed Jasneet Bachal as Chief Marketing Officer. Prior to this, she was Senior VP and Head Marketing at Kotak Life.

John Lewis And Waitrose To Merge Marketing Teams

John Lewis & Partners and Waitrose & Partners will be merging their marketing teams as it seeks to run the two brands more closely together. As reported by Campaign Live, this could however result in a number of job losses.

Rishabha Nayyar Joins 82.5 Communications India

Rishabha Nayyar has joined 82.5 Communications as National Strategy Lead. He will manage teams in Mumbai, Delhi and Bengaluru.