Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds.
1. YouTube can delete your account if it’s isn’t ‘commercially viable’
YouTube, in its sole discretion’ may terminate any user’s account if it doesn’t find it commercially viable, according to its new terms of service. It will come into effect on December 10. It applies to both viewers and content creators. The move has caused tension on social media.
2. Netflix India posted Rs 466.7 crore in revenue in FY19
Netflix India posted Rs 466.7 cr in revenue with a net-profit of Rs 5.1 cr for the fiscal year 2019, according to a report in Economic Times. In Fiscal Year 2018, it had a turnover of Rs 58 crore with Rs 20 lakh net profit.
3. Parle Agro awards its media mandate to Mediacom
Parle Agro has awarded its media mandate to Group M’s media agency MediaCom. The account worth 200 crore rupees, will be managed and supervised from its Mumbai office from December 2019. Prior to this OMD India handled it since 2007.
4. Aqilliz has appointed Prateek Dayal as Chief Strategy Officer
Blockchain Company Aqilliz has appointed Prateek Dayal as Chief Strategy Officer to drive the adoption of blockchain and other emerging technologies within the marketing sector. Before this he held the role of APAC Innovation SVP at HSBC.