Overwhelmed by too much data?

How can the marketer truly leverage viewership data?

Partho Dasgupta (CEO, BARC India) and Paritosh Joshi (Principal, Provocateur Advisory) answer all this and more in a conversation with Anant Rangaswami (Editor, Melt).

Melt airs on WION at these times:

Saturday @ 11:30am

Sunday @ 10:30am

Watch the full conversation here: