Content creation and production has been garnering remarkable momentum in recent years. The rise of OTT platforms in India has allowed viewers to consume content from all around the world. In fact, the pandemic-induced lockdown last year opened up growth avenues in video-streaming like never before. To find out more about the content business in India, Anant Rangaswami (Editor, MELT) is in conversation with Sameer Nair (CEO, Applause Entertainment). Applause Entertainment is a Mumbai-based media, content and IP creation studio, backed by the Aditya Birla Group of Companies.