This year in March, Google announced that it will be updating its privacy policy and confirmed its plans to make third-party cookies obsolete by 2022. Cookies have come under fire from privacy campaigners for using consumer data for marketing purposes time and again. And this poses a new set of challenges for marketers in adjusting to the new way of digital advertising. So, is Blockchain technology the answer to help marketers navigate this problem? That’s the question we’ll try to answer on Melt this week in a conversation with R Gowthaman (CEO, Aqilliz).