Over the next month, Melt will be taking a closer look at the role that public relations and communications can play for brands and companies in these challenging times. To start off, Anant Rangaswami will be in conversation today with Amith Prabhu (Founder, The PRomise Foundation), a pioneering Public Relations and Reputation Management professional with over 15 years of experience, having worked in India and in the USA at leading marketing communication companies.