Last month, insights and research company Kantar unveiled its latest iteration of its Creative Effectiveness Awards. Throughout 2020, Kantar tested more than 10,000 creatives for clients around the world. More than a thousand of those creatives were tested in India alone. To find out more, Anant Rangaswami (Editor, Melt) is in conversation with Soumya Mohanty (Managing Director – Client & Quantitative, Insights Division, Kantar).