In April this year, the MMA, formerly known as the Mobile Marketing Association, announced the appointment of Amit Jain, Managing Director, L’Oréal India as Chairperson of its India board of directors. Comprising over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing. To know more, Anant Rangaswami (Editor, Melt) is in conversation with Amit Jain about his vision for the MMA and more.