ZeeMELT 2021, the one-of-a-kind marketing conference was held virtually this week. This year, the conference urged speakers to look at history, draw on the past and extrapolate to the future. One of the headline sessions featured the story of brand Amul, with RS Sodhi (MD, GCMMF) and Shashi Sinha (CEO, IPG Mediabrands India) in conversation with Anant Rangaswami (Editor, MELT). Listen in.