Despite the unprecedented global travel restrictions, tourism boards have uncovered ways to stay top of mind, using digital to transcend borders and appeal to consumers amid the pandemic. One such example is the Singapore Tourism Board, that’s been continuously running campaigns to keep Indian audiences engaged, with the latest being a content tie up featuring the popular Indian cartoon character, Chhota Bheem. To know more, Melt is in conversation today with GB Srithar (Regional Director – India, Middle East & South Asia, Singapore Tourism Board).