MELT revisits a session from ZeeMELT by Bob Hoffman (Author & Chief Aggravation Officer, Type A Group). Bob is the author of five Amazon best-selling books about advertising and is one of the most sought-after international speakers on advertising and marketing. In his talk titled ‘Confessions of a Skeptic’, Bob narrates his experience in the advertising industry, the challenges that it faces, and what it can do to win back consumer trust.