MELT is talking behavioral and entrepreneurial sciences, and how study and research in these fields can help brands and marketers. To know more, Anant Rangaswami (Editor, Melt) is in conversation with RJ Youngling (CEO, Youngling Research), a Netherlands-based firm that helps bootstrappers build profitable companies faster, and consults for brands to help them solve behavioral problems with customers.

To know more about Youngling Research, visit younglingresearch.com.