Today, MELT features a legacy full-service agency, DDB Mudra Group, which started operations in 1980, and was acquired by the Omnicom Group in 2011. With a talent count of over 600 people, the agency is driven by the dynamic philosophy of ‘Unexpected Works’, and has built a reputation for creativity that delivers results. To know more, Anant Rangaswami (Editor, Melt) is in conversation with Aditya Kanthy (CEO & MD, DDB Mudra Group) and Rahul Mathew (CCO, DDB Mudra Group).