MELT continues its conversation with India’s leading creative communications, marketing agencies and production companies to understand the road ahead for advertising and marketing in the country . This week, we’re focusing on production companies and their evolving role in the advertising and entertainment industry. To know more, Anant Rangaswami (Editor, Melt) is in conversation with Roopak Saluja (Founder & CEO, Bang Bang Mediacorp and Founder & Chairman, The 120 Media Collective).