Last month, advertising agency Ogilvy UK’s Behavioural Science division released the tenth edition of the Behavioural Science Annual. Filled with case studies, social initiatives and behavioural interventions from Ogilvy teams across the world, the Annual helps understand the role of behavioural science in the advertising process.

To know more, MELT TV was in conversation with Rory Sutherland, Vice Chairman, Ogilvy UK and Ella Jenkins, Consultant with the the agency’s Behavioural Science Practice.