MELT takes a deeper look at homegrown beauty products brand Biotique. Started in the 1990s, the now global brand, continues to remain privately held, and propagates word of mouth over traditional marketing activations. To know more, we were in conversation with Vinita Jain, Founder and Chairperson, Biotique. What does the road ahead hold for a global, Indian, beauty brand? Let’s find out as we get Ready To MELT with Vinita Jain.