MELT comes to you from the edtech company upGrad’s headquarters in Mumbai. Founded in 2015, this online learning platform focuses on only higher education, and is one of the few edtech’s to achieve unicorn status. To know more, we’re in conversation today with Arjun Mohan, CEO of upGrad India. What role does marketing play in building an edtech brand? Let’s find out as we get ready to MELT with Arjun Mohan.
Marketing:
Melt TV | Episode 186 | upGrad’s Arjun Mohan On Marketing EdTech in India
October 8, 2022
"It's not just about creating a stellar product. You have to explain to the consumer how your product will change their life."
Recommended Reads in Marketing
