MELT recaps some of the highlights from the recent SMARTIES awards, organized by the India chapter of MMA Global. Hear from the marketers on the jury on why the ‘SRK: My Ad’ campaign by Cadbury Celebrations deserved Best Of Show honours, and what they learned from the judging experience.

The SMARTIES also introduced an award to recognise Diversity & Inclusion, paving the way for the India chapter of MMA Global to add to the conversation around DE&I. We at Melt fully support creating and fostering an inclusive culture in the workplace, and hence, urge brands to do more and go beyond mere lip service.

To understand the crux of the conversation, we spoke to Valerie Beauchamp, VP and Global Head of Agency Development and Education at LinkedIn, Sukhleen Aneja, CEO of the Beauty and FMCG Brands Business at the Good Glamm Group, and Divyanshu Ganatra, the founder of ABBF or Adventures Beyond Barriers Foundation. Listen in.