Last month, global experiential agency George P Johnson, or GPJ for short, celebrated 20 years in India. Known for their work on both, B2B and B2C brands, such as IBM, Salesforce, Nissan and many others, the agency champions the use of activations and experiences to engage audiences. To know more, we spoke to Chris Meyer, the global CEO at George P Johnson. What are some of the global trends in experiential marketing and how relevant are they to the Indian market? Let’s find out as we get ready to melt with Chris Meyer.