MELT is at the headquarters of the Advertising Standards Council of India, or ASCI – the self-regulatory body committed to the cause of fairness and honesty in Indian advertising. We’re here to meet CEO and Secretary General, Manisha Kapoor, to understand some of ASCI’s recent initiatives that aid its mission to maintain and enhance the public’s confidence in advertising. So, let’s dive in and get ready to melt with Manisha Kapoor.