MELT takes a closer look at the commercial vehicles industry in India, with one of its leading players, Tata Motors. The company has been working actively to reinvent how the category is marketed – with a focus on slice-of-life advertising, influencer marketing and on-ground activations. To know more, we are in conversation with Shubhranshu Singh, Vice-President, Marketing (Domestic & IB) for the Commercial Vehicle Business at Tata Motors. How does this marketing strategy drive sales? Find out as we get ready to melt with Shubhranshu Singh.