One of the biggest topics of conversation for the Indian marketer in recent months has been ONDC. The Open Network for Digital Commerce, or ONDC initiative by the Union Government, aims to be a game-changer for the Indian digital economy through the spirit of open collaboration and seamless integration. The chatter around ONDC was accelerated last week as industry body, the MMA, along with GroupM India, launched the ONDC Playbook – a step-by-step guide to help marketers leverage ONDC.

To know more, we were in conversation with Shireesh Joshi, Chief Business Officer of ONDC. How can businesses embrace the ONDC framework? What exactly is the ONDC business model? How does it plan to drive usage? All that and more as we get ready to melt with ONDC’s Shireesh Joshi.