MELT comes to you today from the headquarters of online fashion retailer, Myntra. Known as one of the pioneers of e-commerce in India, the brand seems to be continuously pushing the envelope – be it experimenting with AI, social commerce or creating immersive fashion experiences. To know more, we are in conversation with Sunder Balasubramanian, the Chief Marketing Officer of Myntra. What are the challenges of growing an e-commerce brand today? What does the Indian consumer want from a fashion brand? And are celebrities worth the money they charge? Let’s find out as we get ready to melt with Sunder Balasubramanian.