Earlier this month, Hindustan Unilever’s deodorant brand, Rexona, launched The Rexona Breaking Limits Program. Targeted at the youth, the program leverages women’s football to market the brand. To know more , we are in conversation with Ashwath Swaminathan, Head – India for Oral Care and Does at Hindustan Unilever. Why did Rexona choose to leverage football? How does the campaign benefit the brand? And what are the expected results? Let’s find out as we get ready to melt with Ashwath Swaminathan.