MELT Is at the JSW Centre in Mumbai, home of the JSW Group, one of India’s largest conglomerates. We’re here today to take a closer look at JSW Paints, one of the latest entrants in the Indian paint market. The business aims to double revenues this fiscal year, and has set a revenue target of 5000 crore rupees by FY26. To know more, we are in conversation with AS Sundaresan, CEO at JSW Paints. What is the marketing strategy backing these ambitious targets? How do you engage the end consumer in a B2B2C category? And are celebrity endorsers the quickest way to get attention? Let’s find out as we get ready to melt with AS Sundaresan.