This week, we’re putting P&G’s skincare brand, Olay, in the spotlight. Last month, the brand rolled out a new instalment of its STEM The Gap initiative. The campaign includes a digital film, a virtual mentor chatbot, mentorship and scholarship programs. To know more, we are in conversation with Priyali Kamath, Senior Vice President, Skin and Personal Care for Procter and Gamble Asia Pacific, Middle East and Africa. Why did Olay choose to highlight the STEM cause? How does it continue to build this association, and what have the benefits been? Let’s find out as we get ready to melt with Priyali Kamath, who joins in via web-link from Singapore.