It’s been quite a hectic start to the year for Mondelēz India’s marketing team. The FCMG major is running new campaigns for nearly all its brands. The latest ones, for Cadbury 5 Star and Cadbury Dairy Milk Silk, will leverage Valentine’s Day.

To know more, we are in conversation with Nitin Saini, Vice President of Marketing at Mondelēz India.

What is the need for all-year round marketing? How do you engage the new-age customer? And how can marketers avoid reducing tech-driven marketing to gimmicks? Let’s find out as we get ready to melt with Nitin Saini.