MELT talks BFSI on the show today courtesy one of India’s most valuable banking brands, HDFC Bank. As India’s leading private sector bank, HDFC serves more than 10.5 crore customers daily – and marketing plays a critical role in building both the brand and business.

To know more, we are in conversation with Ravi Santhanam, Group Head, Chief Marketing Officer and Head of Direct to Consumer Business at HDFC Bank.

What exactly is revenue marketing? How does the bank aim to enhance customer experience? And how does it seek to build customer trust? Let’s find out as we get ready to melt with Ravi Santhanam.