On this episode of MELT, we’re talking to Rama Bijapurkar. Rama is a well known thought leader on the subjects of market strategy and consumer behaviour.

She’s also the author of several books, the latest of which is called Liliput Land – How Small is Driving India’s Mega Consumption story. In this book Rama explores the challenges and paradoxes of India’s market opportunity.

Is the Indian consumer conservative or experimental? How can a poor country become the largest consumer economy in the world? Can supply create its own demand? We explore all these questions as we get ready to Melt with Rama Bijapurkar.