Melt dives into the world of B2B2C brands with Yatnesh Pandey, VP – Marketing, Greenply Industries.

He talks about Greenply’s success, the challenges they’ve faced, and the strategies that have propelled them to the forefront of the market. From understanding the dynamics of the plywood market to delving into consumer behaviour and the evolution of Greenply’s marketing strategies, he shares valuable insights into the industry.

Watch the full episode to know about the intricacies of the plywood industry and the strategies that drive success in this competitive landscape.