Melt talks about the creative conflict with Tay Guan Hin, the Creative Chairman at BBDO South Asia, and author of Collide.

The book draws on Guan’s creative and design career to demystify the process of how to come up with effective, problem-solving ideas. From talking about humans being led by technology to what can be creativity’s saving grace in the AI-led future, Guan reveals it all! He also shares personal insights from his own journey of finding creativity in unconventional spaces.

Curious about what can being a tank mechanic teach you about creativity? Is there a formula to resolve creative conflict? And how can marketers foster creativity at the workplace? Watch the episode till the end.