Melt discusses the future and business of creativity with one of advertising’s most respected creative juggernauts, Manila’s very own Merlee Cruz Jayme. After a highly storied career with networks and agencies, Merlee currently runs The Misfits Camp, a school that bridges creatives with disabilities to career possibilities.

She’s also the author of a new book, “Ten Talks. Ten Cities,” which focuses on her secrets to advertising success. From her life as a nun to entering the chaotic world of advertising, Merlee shares it all! She candidly speaks about her favourite clients, the best kinds of partnerships, and the difficulties she faced as a woman in the industry.

Watch the full episode to find out if there is a formula for nurturing excellent partner-client relationships. What does the agency of the future look like? How was working with the neurodivergent community? And how did Merlee move from being a nun to a creative chairmom?