Does branding and identity differ for old economy brands, and new economy brands? Is consistency required, or coherence? Answers from Jane Geraghty (CEO, Landor) and Peter Knapp (Chairman & CCO, Landor) in a conversation with Anant Rangaswami (Editor, Melt).
Marketing:
Melt TV | Episode 37 | Jane Geraghty & Peter Knapp (Landor)
July 4, 2019
Does branding and identity differ for old economy brands, and new economy brands? Is consistency required, or coherence? Answers from Jane Geraghty (CEO, Landor) and Peter Knapp (Chairman & CCO, Landor) in a conversation with Anant Rangaswami (Editor, Melt).
