Why Maati Baani’s Nirali Kartik is the new face for the Taj Mahal Tea brand, and why the brand is choosing to strengthen its association with Hindustani classical music.⁣

Answers from Sudhir Sitapati (Executive Director – Food & Refreshment, Hindustan Unilver), in a conversation with Anant Rangaswami (Editor, Melt).⁣