How do you create a new market category? Platinum Guild International’s Managing Director for Indian operations, Vaishali Banerjee explains in a conversation with Anant Rangaswami (Editor, Melt).
Get Ready To Melt!
Marketing:
Melt TV | Episode 52 | Vaishali Banerjee (MD – India, PGI)
October 14, 2019
Marketing Platinum jewellery to the male Indian customer. Challenge accepted.