The lockdown has altered our media consumption habits. Digital consumption has increased significantly and this has resulted in more and more brands fast-tracking digital solutions to reach out to consumers. Media buying has also changed with companies now moving to a real-time bidding system. What does that mean for the industry?

Rahul Welde (Executive Vice President – Digital Transformation, Unilever) answers in this conversation with Anant Rangaswami (Editor, Melt).