Market research has always played an important role in analysing consumer attitudes and behaviour. How are companies continuing customer research during the lockdown? K Ramakrishnan, Managing Director – South Asia at Kantar Worldpanel joins Anant Rangaswami (Editor, Melt), to understand the challenges of customer research today and what marketers need to note while tracking consumer behaviour during the pandemic.

Melt airs every Saturday at 11:30am and Sunday at 10:30am on WION.