Over the last couple of months, we have seen advertising agencies try and adapt to the changing times, resulting in the adoption of digital means, and a wide range of new shooting formats and films done while working from home. Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers at Ogilvy India explain in a conversation with Anant Rangaswami (Editor, Melt).
Melt airs every Saturday at 11:30am and Sunday at 10:30am on WION.