Consumer behaviour has rapidly changed over the last few months and there is a growing need for businesses to understand how these behavioural patterns impact brands.

Anant Rangaswami (Editor, Melt) talks to Geetanjali Ghate and Jasmeet Kaur Srivastava – co-founders and managing directors at Third Eye Integrated Services about their observations on changing consumer attitudes due to the pandemic.

Melt airs every Saturday at 1130am and Sunday at 1030am on WION.