We continue our coverage from #ZeeMELT 2020 and today, we are going to present highlights from a presentation by Laura Jordan Bambach, Chief Creative Officer at GREY London. Before joining GREY London in May 2020, Laura co-founded the creative agency Mr President in 2014 and acted as its Chief Creative Officer. She’s been described by The Guardian as “a digital female icon”. Her session at ZeeMELT 2020 was titled ‘The Importance Of Creativity In Challenging Times’.