At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. PharmEasy brings Aamir Khan on board
Consumer healthcare app PharmEasy has launched its latest campaign with Aamir Khan as its brand ambassador. Aamir will be seen endorsing the PharmEasy brand via various mediums. TVCs featuring the actor will also be a part of the IPL campaign 2022.

2. Sudip Sanyal moves on from GroupM
Sanyal served the organisation for nearly 8 years.
With an experience of around 20 years, Sanyal specialised in driving business development , strategic content investments, alliances and partnerships, product marketing and P&L management.

3. E4M: Karan Kumar moves on from DLF
Highly placed sources have told exchange4media that Karan Kumar, Chief Marketing Officer of real estate development brand DLF, has decided to leave the organisation. His next move is not known at this point.

4. Crisil: Print media rev projected to grow by 20% in FY23
India’s print media sector is projected to log 20% topline growth at Rs 27,000 crore in FY23 compared to from Rs 22,500 crore seen in FY22, according to rating agency Crisil.

5. Nielsen India enhances identity system for digital ad ratings
The Nielsen Identity System revolutionises how digital ad campaigns are measured in a rapidly changing media ecosystem. The India launch of the Nielsen Identity System follows successful launches in Italy, France and the UK earlier this year.