At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines Of The Day:
1. Star & Disney India Launch Ad Solutions Suite: Sirius
Star & Disney India today announced the launch of Sirius, an end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies. The network has partnered with Mediaocean, Kantar, TVision Insights, and Ipsos to add impact evaluation to advertising spend on television and OTT (over-the-top). As reported by The Economic Times, Sirius covers a gamut of advertising solutions, aimed at reimagining how brands plan, communicate, and measure with Indian audiences.
2. Havas Group India Launches ‘Women Who Inspire’ Initiative
Havas Group India has launched ‘Women who Inspire’ – an initiative to foster gender diversity and women leadership. According to The Economic Times, the objective is to bring about a cultural transformation and mindset shift that will help the company to build a diverse and strong workforce that encourages many more women leaders in the group. A core group has been formed which consists of members in senior roles, across all of its six agencies, who are in a position to influence, inspire, and mentor the next rung of leadership.
3. Mahindra Group Appoints Amit Sinha As President, Group Strategy
Mahindra Group has appointed Amit Sinha as President, Group Strategy. Sinha will work closely with the Group businesses to help drive growth and returns. As per exchange4media, he will also oversee Synergy, Risk and Economist functions and play a key role in coordinating international synergies between Americas, Asia Pacific and Africa.
4. Wondrlab Launches Office In NCR; Ankit Grover To Lead
Wondrlab has launched an office in NCR, which will cater to India’s North and Eastern regions. To lead this office, Wondrlab has appointed Ankit Grover as lead integration director and Biswajit Das as lead strategist, both for the experience platform. According to campaign India, the duo will report to Vandana Verma, co-founder and managing partner – experience platform at Wondrlab.
5. Instagram Unveils ‘Live Rooms’
Instagram has announced a feature called ‘Live Rooms’, to help creators better engage with and grow their audiences by going live with multiple guests. As noted by The Economic Times, ‘Live Rooms’ aims to facilitate greater audience engagement keeping safety as primary focus. With the ability to go live with up to three guests, creators now have more opportunities to have conversations with their communities.
