Top News:

1. 10-25% rise in AdEx by top consumer cost
As per an Economic Times report, top consumer companies such as HUL, Britannia, Aditya Birla Fashion & Retail, Shoppers Stop and Bata are going to raise their ad and promotion spend in this fiscal in excess of pre-Covid levels despite inflation impacting margins.

2. ByteDance eyeing return to India
An Economic Times report states that Bytedance, which owns TikTok, is looking to re enter India. The company is looking to strike a new partnership with realty major Hiranandani Group and rehire former and new employees.

3. Delna Sethna appointed Ogilvy Africa’s CCO
Ogilvy Africa has appointed internationally experienced communications professional Delna Sethna as Chief Creative Officer, to head up its creative offering for the group’s Sub-Saharan Africa network from its Nairobi office starting 1st August.

4. Vi launches AI/ML-driven adtech platform ‘Vi Ads’
Vi announced the launch of “Vi Ads” – an AI/ML driven Adtech platform, that gives marketers a programmatic media buying platform that is cutting edge and ROI focused.

5. ITC Ltd. awards media & digital duties to IPG Mediabrands
After a highly competitive pitch, ITC Ltd. has awarded its media and digital duties to IPG Mediabrands. The account size is estimated to be Rs 600-plus crore.