At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Today’s Top Headlines:

1. Carat India Appoints Anita Kotwani as CEO

Carat India, the flagship media agency from the house of Dentsu Aegis Network, has appointed Anita Kotwani as chief executive officer. Kotwani moves from Mindshare India where she was senior vice president, new business and client lead, The Walt Disney business. As per Campaign India, she will report to Kartik Iyer, president media brands and Amplifi.

2. Indian Government Rejects Flipkart’s Proposal To Enter The Food Retail Business

The Indian government has rejected Flipkart’s proposal to enter the food retail business. This comes as a setback for Walmart, which owns majority of the Indian e-commerce firm. As per TechCrunch, the Department for Promotion of Industry and Internal Trade (DPIIT) told Flipkart that its proposed plan to enter the food retail business does not comply with regulatory guidelines. In the most recent quarterly earnings call, Walmart said that its limited operations at Flipkart had negatively affected the group’s overall growth.

3. Maharashtra Government Permits Shootings For Films, Serials & Ads

The Maharashtra government has permitted resumption of shootings for films, serials and advertisements with immediate effect, according to business insider. The move follows several appeals from the film industry in this regard last week. The order states that social distancing norms will have to be followed strictly with focus on personal hygiene. Producers will have to conduct pre-production and post-production works by adhering to the guidelines laid down by the government. Shootings have been permitted only in non-containment zones.

4. Hansa Customer Equity Elevates Neeraj Pratap Sangani as COO

Data Analytics and MarTech firm, Hansa Customer Equity, part of the R K Swamy Hansa Group, has elevated Neeraj Pratap Sangani as the chief operating officer. As mentioned by The Economic Times, Sangani has more than 25 years of experience in business & marketing consulting, brand building, strategic marketing and digital marketing. Prior to this, he was chief business officer.