At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News of the Day:
1. Mumbai Indians Partners with DHL Express
Mumbai Indians has inked a partnership with DHL Express. The international express service provider has come on board as a principal sponsor and official logistics partner of the team. As noted by livemint, this partnership marks DHL Express’ first-ever cricket sponsorship, globally. DHL Express is the fourth international brand to join Mumbai Indians’ current partner list which includes Samsung, Marriott International and Mondelez India.
2. Godrej Appoints Ishteyaque Amjad as Group Head, Corporate Affairs
Godrej has onboarded Ishteyaque Amjad as the Group Head, Corporate Affairs. In this newly created role effective from 1 March 2021, he will be responsible for establishing and spearheading the Public Policy and external affairs for the group. Amjad will be directly working with the promoters of the company. As reported by exchange4media, he joins from The Coca Cola Company as the Vice President Public Affairs, Communication and Sustainability.
3. Dabur Vedic Suraksha Tea Assigns Creative Mandate to Havas Creative
Dabur Vedic Suraksha Tea has appointed Havas Creative to handle its creative communication mandate. The agency will be handling the creative duties for Dabur Vedic Suraksha Tea and its extensions. The business will be managed from the agency’s office in Delhi. As per campaign india, Havas had also recently won the creative mandate for Dabur Honey.
4. Airtel Xsteam Announces Content Sharing Partnership with Divo
Airtel Xstream has announced a content sharing partnership with South Indian digital media and music company Divo. The Airtel Xstream app will now have a new channel within it called Divo Movies, offering exclusive Tamil content, including movies, exclusive premiers and more. It is available for free on Android and iOS.
