At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines Today:
1. Zee Entertainment Launches Zee Plex, a ‘Cinema2Home’ Service
Zee Entertainment Enterprises has launched a new pay-per-view movie service called Zee Plex that will be available on both television and digital platforms. As reported by livemint, Zee Plex aims to bring theatres to consumers’ homes. Zee has partnered with distribution players such as Dish D2H, Tata Sky and Airtel Digital TV in India as well as platforms in the international market. To be launched on 2 October 2020, the ‘cinema-to-home’ offering will also be accessible on ZEE5.
2. PepsiCo India Partners With Airtel
PepsiCo India has inked a co-branding pact with Bharti Airtel under which prepaid users of Airtel will get up to 2GB of free 4G data on purchase of Lay’s, Kurkure, Uncle Chipps and Doritos snack packs from 1 September 2020. With this partnership, Pepsico India is looking to leverage the upsurge in mobile internet consumption for boosting snack sales as more people continue working from home in these times of covid. As per The Economic Times, Airtel will get its branding splashed on packs of Lay’s, Kurkure, Uncle Chipps and Doritos, and also on supporting ads on TV channels being put up by PepsiCo India.
3. Dentsu Aegis Network Elevates Ajit Devraj and Anupama Ramaswamy
Dentsu Aegis Network has announced the elevations of Ajit Devraj and Anupama Ramaswamy as managing partners. Devraj was executive vice president prior while Ramaswamy was national creative director. As noted by campaign India, Devraj will be the business lead while Ramaswamy will lead creative across operations in Gurugram and Bengaluru. The duo will continue to report to Soumitra Karnik, chief creative officer, Dentsu Impact, Dentsu India and mcgarrybowen India and Amit Wadhwa, president, Dentsu Impact.
4. Bajaj Allianz Life Ropes In Ayushmann Khurrana As Brand Ambassador
Bajaj Allianz Life has roped in actor Ayushmann Khurrana as its brand ambassador to promote its products and digital services across offline and online mediums. According to exchange4media, Ayushmann will feature in the life insurer’s next campaign “Smart Living” that encompasses its Term Plan – Smart Protect Goal and the new digital service – Smart Assist.
5. ALTBalaji Partners With Short-Video App, Chingari
ALTBalaji has entered a strategic partnership with short-video app, Chingari. The association seeks to aid both the platforms in strengthening their reach and increase their audience base across the country. As mentioned by exchange4media, Chingari users will be able to follow and receive the latest updates from the streaming platform.