At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines Of The Day:
1. P&G Hikes Its Annual Advertising Expense By 8.5%
Procter & Gamble has hiked its annual advertising expense by $575m or 8.5% to $7.33bn in the year to June 2020, its annual report showed. As noted by campaign live, this is the company’s first annual increase since 2016. P&G’s net sales rose 6% on an organic basis in the most recent financial year. Its annual adspend now stands at its highest level since 2014.
2. Parle Agro Files Legal Action Against Walmart India
Parle Agro has filed a legal action against Walmart India for allegedly selling an apple drink with ‘deceptively similar mark’ as its Appy Fizz. In an interim order, the court has restrained Walmart from selling any product allegedly similar to the petitioner’s product until further order. As reported by The Economic Times, Parle Agro has claimed that Walmart India was manufacturing, marketing, selling and promoting an apple drink, ‘Fizzy Apple’, using identical font, style and colour scheme similar to Appy Fizz.
3. Times Internet Ropes In Durga Raghunath and Rohit Saran
Times Internet has roped in Durga Raghunath and Rohit Saran to their leadership team, as reported by exchange4media. Durga has been named Digital Head of Times of India, Mirror Brands (Mumbai Mirror, Pune Mirror, Bangalore Mirror and Ahmedabad Mirror), Newspoint, Gadgets Now and Etimes. Prior to this, Durga served as SVP Growth at Zomato and previously as Founder and CEO of Firstpost and Network18 Digital. Rohit Saran has been named as the Chief Editor of Times Internet. He was previously the managing editor for The Times of India (Print) and Executive Editor of The Economic Times (Print).
4. Pine Labs Appoints Gayatri Rath As Chief Marketing & Communications Officer
Pine Labs has appointed Gayatri Rath as chief marketing and communications officer, according to campaign India. Rath was consulting with the company for two years prior to which she was director, corporate communications and citizenship at Microsoft India.
5. Tilt Brand Solutions Launches StudioT
Tilt Brand Solutions has launched StudioT, its asset development studio. According to The Economic Times, the studio will conceive, produce and execute creative assets across consumer journey, with a special focus on the fragmented long-tail of digital assets and content.
