Top News:

1. Structural change in ZMCL, IDPL & DMCL
Abhay Ojha will be the CBO for all linear channels, excluding WION and Zee Business. Madhu Soman will be CBO for WION and Zee Business. Devdas Krishnan will handle IDPL business of publishing of ZMCL and DMCL brands, while Joy Chakraborty will continue to be the CBO for Marketing, Distribution and Revenue functions.

2. Emami Agrotech ropes in Debabrata Mukherjee
Emami Agrotech Limited (EAL) today announced the appointment ofDebabrata Mukherjeeas its Chief Marketing and Strategy Officer. Debabrata will be heading the company’s marketing operations across verticals i.e. edible oil, spices, soya chunks and bakery fat.

3. Dentsu Media Trends for 2023: Growth of VoD & Gaming
According to the new dentsu report, 2023 will bring changes in the content people consume and how they do it. The speed of the shift to digital platforms shows no signs of slowing down, especially in the video-on-demand and gaming sector.

4. ASCI on ‘dark patterns’ in ads
ASCI has outlined 4 key practices that it intends to address through expanding its code: namely Drip pricing, Bait and Switch, False Urgency and Disguised advertising. ASCI has invited comments from all stakeholders on this proposed expansion of the ASCI code.

5. TAM AdEx: Ad Volumes increase 2% last quarter
Television ad volume has increased by 2% in July-Sept ’22 over Jan-Mar ’22 compared to Apr-Jun’22. It has grown by 4% in Jul-Sep’22, as per TAM AdEx quarterly report. HUL, Reckitt and Brooke Bond remained the top three brand advertisers.