Top News:

1. Wavemaker: Popularity of IPL22 grew 300% YoY
According to a Wavemaker MESH report, IPL22 garnered more than 6.5 billion video views on digital, an almost 50% increase over the last year. Amongst the advertisers, Vi continues to lead the advertiser leaderboard by being the buzziest brand around IPL 2022.

2. FIFA U-17 Women’s World Cup: Sponsors come on board
Kia Motors, Hero MotoCorp, PowerGrid, NTCP, Odisha Tourism and United Phosphorus have come forward to support the women’s World Cup that is being held in India from October 11 to 30 across Bhubaneswar, Goa and Navi Mumbai.

3. Admitad elevates Neha Kulwal as APAC MD
Admitad has announced the elevation of Neha Kulwal as Managing Director – APAC. Kulwal joined the organisation six years ago and was most recently Country Manager.

4. ShareChat hires Rabe Iyer as Head of Agency Business
ShareChat has appointed Rabe Iyer as its Head of Agency Business. Rabe will lead all agency relationships for the company, explore impactful partnerships within the marketing and advertising community, and aggregate avenues for monetisation.

5. Vinay Maheshwari resigns from India TV
India TV has announced that Vinay Maheshwari has resigned from his role as Group CEO. Maheshwari was with the news channel for a tenure of six months.