News:

Melt Update | 11 Jan | Ajit Varghese joins Disney Star and MORE

melt, January 17, 2023

Meanwhile, Ashish Bahl joins DY Works as CEO.

Top News:

1. Ajit Varghese joins Disney Star
Disney Star announced the appointment of Ajit Varghese as Head of Network Advertising Sales. In this role, he will be responsible for overall advertising revenues of Disney Star’s television and digital businesses.

2. Wunderman Thompson India hires Rajeshwari Rao
Rajeshwari Rao has been appointed as Senior Vice President and Executive Creative Director at Wunderman Thompson India. Based out of Mumbai, Rajeshwari will be the creative head on several clients, including the agency’s Unilever’s business.

3. Ashish Bahl joins DY Works as CEO
DY Works has appointed Ashish Bahl as CEO. Bahl has over 25 years’ experience in the advertising, marketing and media sector. He takes over from Tresa Paul who has moved out to pursue new opportunities.

4. OMG India launches OMNI Auto ROI Vault
Omnicom Media Group (OMG) India has announced the launch of the OMNI Auto ROI Vault, a market-leading and powerful repository spanning 500+ econometric models based on a ROI-based approach and industry-leading work with automobile clients.

5. Meta to stop advertisers from targeting teens by gender
Meta has said is not going to allow advertisers to target teenagers based on their gender. The platform is in the process of updating its settings that will be made effective from February, the company said in its blog post.